As China gets set to mark Singles’ Day this Saturday (11th November 2017), in the UK it appears it is unattached women which will be celebrating the occasion.

Mintel’s Single Lifestyles British 2017 Report reveals that 61% of solitary women state they’ve been happy with their relationship status, when compared with 49% of solitary males. Overall, it would appear that unattached Brits have been in no rush to locate a partner. Up to 70% of singles in britain state they will have not earnestly attempted to look for a partner within the last 12 months*, increasing to 75% of women.

Today, 42% of Brits describe their relationship status as single**, while 58% state they have been in a relationship***. Of singles that have tried to look for a partner into the final year*, 68% used digital techniques, like a dating internet site or application, while 40% have actually appeared to meet up someone through buddies and 19% have attended occasions. Meanwhile, simply 6% have actually speed-dated.

Jack Duckett, Senior Customer Lifestyles Analyst at Mintel https://koreandating.org/ korean brides, stated:

“It is easy to assume that all singletons are actively searching for a partner; nonetheless, our data shows that this is definately not constantly being the scenario. A lot of this reluctance to look for somebody could be caused by the young increasingly prioritising their education, jobs and monetary stability over being in relationships.”

While many aren’t actively looking love, it appears that the life that is single have its drawbacks, particularly if it comes down to funds. Just 36% of singles in the united kingdom state they feel economically secure, when compared with 52% of the that are in a relationship. Moreover, 29% of singletons include paying bills amongst their top three life style challenges, while 25% bother about paying the rent/mortgage.

Societal pressures also prove challenging for a lot of singletons. Over one in three (38%) singles worry about being alone, with this specific sentiment rising among young singletons; 54percent of single worry that is 18-24s being alone. Plus in the era of social media, Mintel research finds that 33% of singles state they feel under some pressure in order to make their life appear more fulfilled than it is.

Mintel research also highlights that for many individuals being in a relationship remains an expression of maturity. Certainly, 54% of singles state they are not where they have been expected to be in life at how old they are, and 25% think their peers tend to be more grown up than they are.

“While attitudes towards wedding and relationships could have be more liberal, there stays a societal focus on being partnered up and a feeling of obligation to stay a relationship. For marketers, this paves the way in which for campaigns that counter this concept, and rather focus on the strengths to be single. From a commercial perspective, there is also scope for retailers in britain to consider capitalising regarding the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, occurring on 11th November.” Jack adds.

Finally, it would appear that those in relationships or that are hitched are more confident doing solamente tasks than singletons. While 73% of these in relationships say they feel significantly or really confident visiting the cinema or theatre by themselves, this falls to just 68% of singles. Also, 61% of connected Brits say they truly are confident eating at restaurants in a restaurant alone, compared to 56% of singles.

“Singles’ reduced confidence in solo activities could reflect the perception that these forms of tasks are only ideal for doing either as a few or as an element of a group. For leisure brands in particular, this underlines the opportunity to create campaigns that will assist to lessen the stigma surrounding doing tasks such as heading out for dinner, or going to the cinema alone, reframing these activities as offering valuable ‘me time’.” Jack concludes.

*12 months to July 2017

**Single, separated, divorced or perhaps not cohabiting

***Married, in a partnership that is civil living as hitched

Press review copies of Mintel’s solitary Lifestyles British 2017 Report and interviews with Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, can be obtained on request from the press workplace.